© Not Just A Pretty Face

Rooted in Ritual, Refined by Nature

Beyond Skin. Within Self.

Not Just A Pretty Face (NJPF) is where modern skincare meets mindful ritual - 
Born in the heart of England, we curate natural, ethically crafted formulations that honour your skin's biology and your daily rhythm. Each piece is designed to restore balance, awaken radiance, and remind you that beauty begins long before the mirror.

mock up packaging for cosmetic and amenities

Your Ritual- Your way

Tailored Beauty. Elevated Expectation.

Skincare professional consulting with client, discussing customized treatment strategy in modern, bright beauty salon setting

Discover Your Ritual

"Clarity Begins Here"

Discover what your skin truly craves with our guided skincare quiz- Personlaize your ritual, your way.

Take The Quiz

Curate Your Indulgence

"Perfection, Wrapped"

Explore thoughtful pairings matched to delight the senses. Every bundle carries meaning.

Shop Bundles & Gifts

Celebrate the Icons

"Made by us - Loved by you".

Immerse yourself in NJPF icons- beloved formulas that embody Balance, Intention & Timeless Beauty.

Shop Best Sellers

Find Your Glow

Our Curated Product Range

Natural cosmetic products and green leaves

NJPF Skincare

"Unfiltered. Uncompromising. Unmistakably You".

Discover a collection designed to honour your skin't natural rhythm. Each formula restores balance, refines radiance & celebrates the purity of your skin.

Shop Skincare

woman holding a bar of soap while sitting in a bathtub with foam, body and hair care products lying nearby

NJPF Hand & Body Rituals

"Unrobed Ceremony"

Where touch meets intention. Our hand body collection invites you to pause, unrobe & reconnect - bring harmony to your mind, body & soul.

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Still life closeup of a tranquil spa arrangement

NJPF Wellness & Calm

"For Moments that Whisper Stillness"

Soothe the senses & restore inner balance. From candles to aromatherapy oils, each piece is crafted to invite calm, clarity & peaceful renewal.

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Loved by Our Community

Real Stories- Real Results

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I can't get enough of NJPF's exfoliating soap bars. The fine gritty texture transformed my daily shower routine- My skin feels so smooth & clean, it's like it can finally breath. Each bar smells divine & looks beautiful enough to display- They've turned my bathroom into a little spa.

-Yasmin Patel

Each piece feels considered & beautifully made - Luxurious yet grounded in care.

- Amelia Thompson

NJPF has become my go- to ritual provider. Every product feels like a spa moment - thoughtful, sensorial & effective

- Charlotte Davies

NJPF offers outstanding beauty products that make my skin feel nourished and revitalized. The variety is impressive, ensuring something for every skincare need. Plus, their prompt delivery and friendly service keep me coming back. A true gem in the beauty scene!

- Alina Williams

NJFP's exceptional range of skincare and self-care products has transformed my beauty routine, delivering unparalleled relaxation and results with every use.

- Sophie Bennett

I can't get enough of NJPF's exfoliating soap bars. The fine gritty texture transformed my daily shower routine- My skin feels so smooth & clean, it's like it can finally breath. Each bar smells divine & looks beautiful enough to display- They've turned my bathroom into a little spa.

-Yasmin Patel

Each piece feels considered & beautifully made - Luxurious yet grounded in care.

- Amelia Thompson

NJPF has become my go- to ritual provider. Every product feels like a spa moment - thoughtful, sensorial & effective

- Charlotte Davies

NJPF offers outstanding beauty products that make my skin feel nourished and revitalized. The variety is impressive, ensuring something for every skincare need. Plus, their prompt delivery and friendly service keep me coming back. A true gem in the beauty scene!

- Alina Williams

NJFP's exceptional range of skincare and self-care products has transformed my beauty routine, delivering unparalleled relaxation and results with every use.

- Sophie Bennett

I can't get enough of NJPF's exfoliating soap bars. The fine gritty texture transformed my daily shower routine- My skin feels so smooth & clean, it's like it can finally breath. Each bar smells divine & looks beautiful enough to display- They've turned my bathroom into a little spa.

-Yasmin Patel

Each piece feels considered & beautifully made - Luxurious yet grounded in care.

- Amelia Thompson

NJPF has become my go- to ritual provider. Every product feels like a spa moment - thoughtful, sensorial & effective

- Charlotte Davies

NJPF offers outstanding beauty products that make my skin feel nourished and revitalized. The variety is impressive, ensuring something for every skincare need. Plus, their prompt delivery and friendly service keep me coming back. A true gem in the beauty scene!

- Alina Williams

NJFP's exceptional range of skincare and self-care products has transformed my beauty routine, delivering unparalleled relaxation and results with every use.

- Sophie Bennett

We'd love to hear from you

Whether you have a question, a story to share or simply wish to connect - reach out to our team. Every message matters.