In all honesty, I was a bit unsure about paying £49 for a serum as I’ve used cheaper ones from other brands before.
But from the first few uses, I could tell this was on a completely different level. The texture, how it absorbs, and most importantly how my skin actually responded to it — it just feels like a quality product.
I’ve always believed that if you buy cheap, you end up paying twice, and this has definitely proved that for me. It actually works, and I haven’t had any of the dryness or irritation I’ve experienced with other products.
I bought this for myself in October 2025 as a bit of a birthday treat, and I’ve been using it around 3–4 times a week since. The bottle is still about two thirds full, which makes it incredible value for money when you think about how long it lasts.
For something that’s made to order and genuinely delivers results, I’d happily pay the price again.

I’ve always been a bit hesitant with retinol after hearing how harsh it can be,. I'm also very careful to only use products made with natural ingredients, so I never fully committed to using it. I still wanted something that would help with fine lines and overall skin texture without the risk.
This serum felt like a much safer place to start. It’s really lightweight, absorbs quickly and doesn’t leave my skin feeling overloaded. After a couple of weeks my skin looks brighter and a lot more even, especially around my eyes.
It just feels like a more balanced approach to skincare rather than something aggressive, which suits me perfectly.

I’ve tried a few retinol serums over the years, including some from really well-known brands, but I always struggled with them. My skin would end up feeling dry, tight and sometimes even a bit sore, no matter how slowly I tried to introduce them.
I still wanted the benefits, smoother skin and that healthy glow, but without the irritation. This alternative serum has honestly been a game changer for me. It feels gentle going on, absorbs beautifully and I’ve had none of the dryness I used to get.
After a few weeks my skin looks more even, feels softer and just generally healthier. It’s the first time I’ve been able to stick to a routine without worrying about my skin reacting.